personal branding 01
AAH, MONSTER!
aah.monster
est. 2020
the guy founders and c-suite call
when they're done being forgettable.
Adrian M. Peticila
Bucharest · Global
your brand is either working for you· or against you· no calls· no zoom· 100% async· 48–72h delivery· c-suite & founders· 20+ years· your brand is either working for you· or against you· no calls· no zoom· 100% async· 48–72h delivery· c-suite & founders· 20+ years·
01 — the problem01
INVISIBLE.

most personal brands are quietly forgettable.

01

invisible positioning

your profile could belong to fifty other people. nothing sticks. nobody remembers you after the scroll. not their fault. yours.

02

content without a spine

you post. it doesn't convert. because content without positioning is just noise dressed up as strategy. the calendar is full. the brand is empty.

03

reputation lag

what you've built doesn't show online. your brand undersells you by a decade. that gap costs deals, partnerships, the right introductions.

04

no time to fix it

it stays at the bottom of the list. meanwhile people with half your experience are outranking you. on linkedin. in the room. everywhere.

02 — the work02
THE WORK.

four ways to work with the monster.

flagship · full transformation

The Monster Job.

€2,500

one-time · 4 weeks · async · no calls

the full thing. positioning, voice, linkedin rewritten from scratch, 30 posts ready to publish, messaging framework, visual identity brief. four weeks. in writing. nothing held back.

  • full positioning document
  • linkedin — complete rewrite
  • 30 ready-to-publish posts
  • messaging framework
  • voice & tone guide
  • visual identity brief
  • 3-month content strategy
  • final brand OS PDF
apply for The Monster Job →

4-week sprint · fully async

ongoing · monthly

The Monster
on Retainer.

€2,000

per month · cancel anytime

keep the monster close. 16 posts/month in your voice, monthly brand strategy, positioning refinement, linkedin optimization.

  • 16 posts/month in your voice
  • monthly async brand strategy
  • positioning refinement
  • linkedin optimization
keep the monster close →

monthly rolling · cancel anytime

quick entry · 5 days

Brand Positioning
Sprint.

€499

one-time · 5 days · async

positioning written from scratch. headline, bio, messaging, voice, 3 ready-to-publish posts. done in 5 days.

  • full positioning document
  • linkedin headline + about
  • messaging framework
  • 3 ready-to-publish posts
start the sprint →

5-day sprint · async

personal brand audit

10–15 page diagnosis · 48–72h

€199
start here →

free brand checklist

10 questions · find where it breaks

free
get it →

not sure where to start?

audit first. find what's broken.

audit →
03 — process03
SIMPLE.

async. no calls. no surprises.

01

you pay & submit

short intake form. 10 minutes. no discovery calls. no "let's hop on a quick zoom." not now, not ever.

02

i do the work

deep on your brand, your market, your positioning. built around you specifically. not a template. not a checklist.

03

you get the deliverable

on time. in writing. concrete and prioritised. you know exactly what to do on monday morning.

04 — about04
WHO I AM.

this isn't linkedin coaching.

most personal branding advice is tactical. "post 3x a week with a hook." i have nothing against bullet points. i have everything against advice that could apply to literally anyone.

i apply brand architecture thinking to individuals. same rigor used on companies for 20 years. applied to your positioning, your voice, your reputation.

i'm also the branding monster who built 22k linkedin followers by being deliberately inconvenient. make of that what you will.

full story →
20+

years brand strategy

22k

linkedin followers

0

generic templates

0

calls. ever. by design.

MONSTER.
ready?05
START HERE.

your brand, diagnosed.

start with the audit. find out exactly what's broken. 48 hours. €199. no calls.

get the brand audit — €199 →

or see all offers if you're ready for The Monster Job.